Cursed & Cool

666 is an ambivalent number. The part of world under the influence of Christianity calls it “number of the beast” and connects it with satanic materialism and moral corruption, wedging a schism between the individual and Heaven. Asia, especially Chinese cultures see it differently, rooting their superstitions in linguistic: In several Chinese languages, 666 shares reading with “smooth”. 666 thus belongs to lucky combinations, meaning the person is or does something smooth, awesome, impressive. Cursed & Cool is a mash up of these readings. Come, and be amazed.